Friday, 15th January 2021. The Port of the Bay of Cadiz adapts its international marketing plan in 2021 to the new forms of promotion imposed by the pandemic, participating virtually in events and missions whilst resuming face-to-face meetings and encounters.
The positioning of the port in container traffic with a view to the putting into service and full exploitation of the first phase of the New Container Terminal, the promotion of traffic with Morocco, the recovery of cruises and the promotion of yachting will be the focus of the marketing efforts of the Port Authority of the Bay of Cadiz (APBC) during this exercise.
The Port Authority will continue to be present at the most important events in the logistics and transport sector, as well as for cruises and nautical sports, even if they are not held in person
In this way, it is planned to participate in 13 international fairs and forums related to tourism, container traffic, logistics and cargo in general, as well as to hold various commercial missions, in principle online, especially with Latin America to present the facilities and services of the port and the logistic assets of the territory, and also with the main countries of origin of cruises, in order to alleviate as soon as possible the effects that the pandemic has had on this traffic.
At the same time, the Port Authority will continue to take advantage of its participation in international associations such as AZFA (Association of Free Zones of the Americas), MedCruise or CLIA (the latter two in the cruise segment) as a platform for international promotion and information to successfully face the challenges of the sector in the medium and long term.
The APBC is hopeful that this type of meeting will contribute to reposition the Port of Cadiz Bay and to achieve its promotion objectives, given that the actions that were developed in 2020, in spite of the difficulties, gave positive results.
The Port also hopes that this effort in promotion, together with the completion and the start of important infrastructures, will enable them to strengthen their position and translate into an increase in their lines of business in the future.
In this sense, in addition to the New Container Terminal, it is worth mentioning the beginning of the execution in 2021 of the railway branch from La Cabezuela to Puerto Real, which will guarantee the direct connection of this dock with the Central Mediterranean corridor.